Step One: Invent a new word, phrase or metaphor. (Hat Tip to Michael Wesch for this creative exercise.)

Step Two: Introduce the word, phrase or metaphor in basic conversation as if the word has always existed and see if your friends catch on and start using it themselves.

Step Three: If they ask about it, give them a strong pitch as to why it should exist.

Tweet your response to @ds106dc and be sure to include the hashtag #tdc2660

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