Step One: Invent a new word, phrase or metaphor. (Hat Tip to Michael Wesch for this creative exercise.)
Step Two: Introduce the word, phrase or metaphor in basic conversation as if the word has always existed and see if your friends catch on and start using it themselves.
Step Three: If they ask about it, give them a strong pitch as to why it should exist.
Post your response to @[email protected] and be sure to include the hashtag #tdc2660
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