the rare social network analysis plant flickr photo by bionicteaching shared under a Creative Commons (BY-SA) license

You’ve no doubt followed the distressing news into how so many popular social networking spaces seem to have traded user data (which we have given in a strange trade-off for ease and access) for advertising money, throwing the whole concept of social networking as a common good off-kilter for years to come.

But, it doesn’t have to be this way, does it?

Imagine a social networking platform that replaces what exists now — what would you name this new social network? What’s an attribute of your platform that makes it work for us and not for a for-profit company? Bonus points for any sort of advertising logo or slogans for your hypothetical platform.


Tweet your response to @ds106dc and be sure to include the hashtag #tdc2577

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