First, Apple Computers dropped the word “Computers” and became just “Apple” because its business model includes so much more than computers. Now, Dunkin’ Donuts has followed suit and has dropped the word “Donuts” from the company moniker and wants to be known forever henceforth simply as “Dunkin.”
But Dunkin’ what, exactly? If Apple extends far beyond only computers, what new frontiers is this reimagined corporation Dunkin expanding into? Tell us with today’s Daily Create.